The Simplest Marketing Test of All
I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If you launched your marketing campaign on yourself, would it compel you to work with yourself? I’ve learned over [...]
Continue reading...A lesson on FOCUS by Arnold Schwarzenegger
Tuesday, December 15, 2009
I've coached hundreds of agents over the years and I can honestly say the biggest mistake I see most agents make is… Lack of FOCUS We seem to get easily distracted by other agents, the news, interest rates, our brokers and hundreds of other outside influences. Allowing yourself to get distracted from your goals is a recipe [...]
Continue reading...Automatic Lead Conversion – Part One
Thursday, December 10, 2009
I was recently interviewed by Dean Jackson about how I built my business. The interview was transcribed and I've included part one for you in this blog post. We’ve got a very special Marking Monday for you this week. Recently I interviewed my friend Rob Minton. Some of you might be familiar with Rob, he was able [...]
Continue reading...12 is the Magic Number…
Friday, November 20, 2009
The National Sales Executive Association recently reported the following: 2% of sales are made on the 1st contact3% of sales are made on the 2nd contact5% of sales are made on the 3rd contact10% of sales are made on the 4th contact80% of sales are made on the 5th – 12th contact This means 90% of your [...]
Continue reading...The Best Time to Send Marketing Emails to Your Database
Thursday, November 19, 2009
Dr. Frank Luntz recently released a new book titled "What Americans Really Want… Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their lives. Hint: It's a fast-track guide on how [...]
Continue reading...Large company, small company or your own company?
Tuesday, November 10, 2009
Do I have to work for a large real estate company to be successful? This is a question I'm asked a lot by real estate agents. Here's my two cents… No! I'm sure others may disagree with my answer, and that's to be expected. I never worked for a large real estate company and seemed to do [...]
Continue reading...Who to hire first – a buyer’s agent or an administrative assistant?
Wednesday, November 4, 2009
I’m often asked whom to hire first – a buyer’s agent or an administrative assistant? My suggestion typically is to hire a buyer’s agent first because you don’t have to pay them a salary. They are free to your business and may help bring in additional commission income. The price you have to pay for a [...]
Continue reading...How to Work Less & Sell More Homes
Monday, November 2, 2009
In a previous article on my blog titled "Use Sales Assets to Build Your Dream Business" I wrote about creating "Sales Assets" for your business. Since this article, I've received a lot of questions about "Sales Assets" and why they're so important. I decided to create a video highlighting how I learned the value of [...]
Continue reading...Using Camtasia Videos in Your Business
Thursday, October 29, 2009
Video can be a very powerful tool for your business. In fact, you can create a powerful video from your desk without having a video camera. This can be accomplished using a screen capture software program. The one I use is called Camtasia Studios. There are numerous applications available for this in your business. Here are a few quick [...]
Continue reading...The “Farmer” Report
Thursday, October 29, 2009
I just completed a new 15-page report that you can download right now. I call this new report the "Farmer" Report because it includes a simple lesson from two farmers that helped my business dramatically. I honestly didn't "see" this lesson. My mentor, Dan Kennedy, opened my eyes with a short story. I've included Dan's [...]
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Saturday, December 19, 2009
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