The Simplest Marketing Test of All
I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If you launched your marketing campaign on yourself, would it compel you to work with yourself? [...]
Continue reading...A lesson on FOCUS by Arnold Schwarzenegger
Tuesday, December 15, 2009
I've coached hundreds of agents over the years and I can honestly say the biggest mistake I see most agents make is… Lack of FOCUS We seem to get easily distracted by other agents, the news, interest rates, our brokers and hundreds of other outside influences. Allowing yourself to get distracted from your goals is [...]
Continue reading...Automatic Lead Conversion – Part One
Thursday, December 10, 2009
I was recently interviewed by Dean Jackson about how I built my business. The interview was transcribed and I've included part one for you in this blog post. We’ve got a very special Marking Monday for you this week. Recently I interviewed my friend Rob Minton. Some of you might be familiar with Rob, he [...]
Continue reading...12 is the Magic Number…
Friday, November 20, 2009
The National Sales Executive Association recently reported the following: 2% of sales are made on the 1st contact3% of sales are made on the 2nd contact5% of sales are made on the 3rd contact10% of sales are made on the 4th contact80% of sales are made on the 5th – 12th contact This means 90% [...]
Continue reading...The Best Time to Send Marketing Emails to Your Database
Thursday, November 19, 2009
Dr. Frank Luntz recently released a new book titled "What Americans Really Want… Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their lives. Hint: It's a fast-track guide on how [...]
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Saturday, December 19, 2009
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