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Instant Expert Positioning?
This post is a follow up to The Book That Changed My Life. In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients. This change in positioning had a dramatic impact on my business. Included were several ideas on how you can obtain expert positioning in your [...]
Continue reading...Why Content-Driven Marketing is So Important!
26. May 2010
You probably heard the buzz in the news recently when President Barack Obama made a commencement speech at Hampton University in Virginia. The president made headlines in the media, which portrayed him as anti-technology because of something he said about a handful of electronic gadgets. Here is the part of his speech everyone’s talking about: [...]
Continue reading...Sell More Homes Using the “Test-Drive” Strategy
3. May 2010
One of the best strategies any business can use to get new customers is to offer a "Free Trial" of their product or a "Free Test-Drive" of their service. If you pay attention, you'll see these offers in almost every industry. Real estate agents should consider copying this marketing strategy to get new clients and sell more homes.
Continue reading...The Art of Story Telling
14. April 2010
My favorite Ted presentation from 2010 was by James Cameron. Hopefully, you’ve heard of him because he is responsible for two of the highest grossing movies throughout history. These two movies were the Titantic and Avatar. Anyone in business should study this presentation for two reasons: 1. To learn how to turn your hobbies into [...]
Continue reading...The DEATH of the Sales Letter???
7. April 2010
Yesterday I sent an email to my subscribers with “The DEATH of the Sales Letter” as the subject line. In the email, I included a link to a video highlighting the power of video sales letters. Here’s the link to the video if you missed it: The Video Sales Letter Video Many people replied to [...]
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14. July 2010
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