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How to Avoid Dealing with Incompetent People & Make More Money at the Same Time!
In our businesses, we are dependent upon other people to get homes sold and closed. Every single sale involves many other people and one incompetent person can cost us a lot of money and a great deal of time. How many times have you had to deal with another agent who doesn’t return your phone calls [...]
Continue reading...Sell More Homes Using the “Test-Drive” Strategy
3. May 2010
One of the best strategies any business can use to get new customers is to offer a "Free Trial" of their product or a "Free Test-Drive" of their service. If you pay attention, you'll see these offers in almost every industry. Real estate agents should consider copying this marketing strategy to get new clients and sell more homes.
Continue reading...How to Shoot Fish in a Barrel
20. March 2010
(Photo by hapal) How hard would it be to catch one of these fish? Probably not too hard! What would you say if I told you that you could sell homes as easily as you could catch these fish? Would you believe me? Wikipedia defines “shooting fish in a barrel” as: an idiom, describing an effortless or simple action, [...]
Continue reading...Are you a lead sled dog like Oprah?
14. March 2010
Oprah recently interviewed Jerry Seinfeld about his new TV Show “Marriage Ref.” I absolutely love Seinfeld and made a point to watch this interview. I was blown away by how Jerry thinks about his work. Here’s a 51 second video from the interview you might find very helpful in your business. (Note: The video seems to [...]
Continue reading...How to Write a Compelling Sales Letter and Automate Your Lead Conversion
9. March 2010
Sales letters have been my most valuable marketing tool in ALL of my businesses. The reason why is because they are automatic sales machines that work 24/7. They are extremely valuable assets that can be leveraged simply by generating more leads. Sales letters are powerful lead conversion tools and should be used by every real [...]
Continue reading...How to Be Innovative in Your Real Estate Business
1. March 2010
Photo by Chris Denbow In order to bring innovation to your business, you must learn… To study other successful businesses OUTSIDE of real estate and apply what they’re doing INSIDE real estate. Please take a minute and read this sentence again – it’s critically important. This is easier said than done because we have a tendency to look inside [...]
Continue reading...An investor is always an investor…
3. February 2010
If you have a database, you’ll be happy to know that a certain percentage of prospects in your database are investors. You may not have advertised for investors, but you’ve got them anyhow! Simply by applying the 80/20 rule, we can estimate that 2 out of ever 10 people in your database would be considered [...]
Continue reading...How to Double-End More Sales
15. January 2010
Photo from h.koppdelaney One of the easiest ways to double-end more sales and dramatically increase your commission income is to have synergy throughout your business. The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is about maximizing your [...]
Continue reading...Real Estate Agents: Use this Video to Get Your Clients Off the Fence!
11. January 2010
Over the weekend, I watched a segment on the Today Show highlighting a new book titled “How to Make a Fortune” by Ron Insana. I believe the video of this segment might be helpful for you in your marketing. To see what I mean, take a quick peak below. Note the video takes a few [...]
Continue reading...The “Farmer” Report
29. October 2009
I just completed a new 15-page report that you can download right now. I call this new report the "Farmer" Report because it includes a simple lesson from two farmers that helped my business dramatically. I honestly didn't "see" this lesson. My mentor, Dan Kennedy, opened my eyes with a short story. I've included Dan's [...]
Continue reading...receive his 100 page book for FREE
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22. June 2010
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