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How to Write a Compelling Sales Letter and Automate Your Lead Conversion
Sales letters have been my most valuable marketing tool in ALL of my businesses. The reason why is because they are automatic sales machines that work 24/7. They are extremely valuable assets that can be leveraged simply by generating more leads. Sales letters are powerful lead conversion tools and should be used by every real [...]
Continue reading...How to Be Innovative in Your Real Estate Business
1. March 2010
Photo by Chris Denbow In order to bring innovation to your business, you must learn… To study other successful businesses OUTSIDE of real estate and apply what they’re doing INSIDE real estate. Please take a minute and read this sentence again – it’s critically important. This is easier said than done because we have a tendency to look inside [...]
Continue reading...An investor is always an investor…
3. February 2010
If you have a database, you’ll be happy to know that a certain percentage of prospects in your database are investors. You may not have advertised for investors, but you’ve got them anyhow! Simply by applying the 80/20 rule, we can estimate that 2 out of ever 10 people in your database would be considered [...]
Continue reading...How to Double-End More Sales
15. January 2010
Photo from h.koppdelaney One of the easiest ways to double-end more sales and dramatically increase your commission income is to have synergy throughout your business. The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is about maximizing your [...]
Continue reading...Real Estate Agents: Use this Video to Get Your Clients Off the Fence!
11. January 2010
Over the weekend, I watched a segment on the Today Show highlighting a new book titled “How to Make a Fortune” by Ron Insana. I believe the video of this segment might be helpful for you in your marketing. To see what I mean, take a quick peak below. Note the video takes a few [...]
Continue reading...The “Farmer” Report
29. October 2009
I just completed a new 15-page report that you can download right now. I call this new report the "Farmer" Report because it includes a simple lesson from two farmers that helped my business dramatically. I honestly didn't "see" this lesson. My mentor, Dan Kennedy, opened my eyes with a short story. I've included Dan's [...]
Continue reading...Is a database of 500 prospects enough?
27. October 2009
Last week, I received a great question from one of my Renegade Report members. The member asked the following question: "My database has around 500 prospects. Every now and then I send them deal alerts but very few respond. I've only been able to generate a few appointments and a few offers to date. At what [...]
Continue reading...Use “Sales Assets” to Build Your Dream Business
14. October 2009
Most real estate agents do not focus on creating assets within their businesses. They simply focus their time and attention on trying to sell homes to generate income. This is fine, but it's not the best long-term strategy for your business because it forces you to continually sell, month after month. You have zero leverage. A [...]
Continue reading...6 Steps to Generating FREE Leads on Craigslist
7. October 2009
This is a guest article by Josh Schoenly. After years of trial and error using Craigslist, I finally created a system for consistently generating quality leads for my business, and I’ve decided to share the steps in this article. Step 1: Create An AccountThis is the easiest step by far, but it is critical to getting the [...]
Continue reading...Selling One-to-Many
26. August 2009
Photo by campru [farem vacances!] I got my real estate license in the mid 1990s. Times have certainly changed since my journey into real estate began. Real estate has historically been a one-to-one sales process. We get a lead, work to get an appointment, and then we sign the prospect as a new client and [...]
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- How to Write a Compelling Sales Letter and Automate Your Lead Conversion
- 10 Lessons I’ve Learned in Life
- How broke would you have to be to stop eating?
- How to Be Innovative in Your Real Estate Business
- How to Generate Leads with Solo Email Marketing Campaigns
- 4,000,000 Foreclosures in 2010?
- Are we killing our kids?
- An investor is always an investor…
- Stop Acting Rich
- Will These Two Advertisements Generate “Targeted” New Leads?
9. March 2010
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