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Sell More Homes Using the “Test-Drive” Strategy
One of the best strategies any business can use to get new customers is to offer a "Free Trial" of their product or a "Free Test-Drive" of their service. If you pay attention, you'll see these offers in almost every industry. Real estate agents should consider copying this marketing strategy to get new clients and sell more homes.
Continue reading...How to Shoot Fish in a Barrel
20. March 2010
(Photo by hapal) How hard would it be to catch one of these fish? Probably not too hard! What would you say if I told you that you could sell homes as easily as you could catch these fish? Would you believe me? Wikipedia defines “shooting fish in a barrel” as: an idiom, describing an [...]
Continue reading...Are you a lead sled dog like Oprah?
14. March 2010
Oprah recently interviewed Jerry Seinfeld about his new TV Show “Marriage Ref.” I absolutely love Seinfeld and made a point to watch this interview. I was blown away by how Jerry thinks about his work. Here’s a 51 second video from the interview you might find very helpful in your business. (Note: The video seems [...]
Continue reading...How to Write a Compelling Sales Letter and Automate Your Lead Conversion
9. March 2010
Sales letters have been my most valuable marketing tool in ALL of my businesses. The reason why is because they are automatic sales machines that work 24/7. They are extremely valuable assets that can be leveraged simply by generating more leads. Sales letters are powerful lead conversion tools and should be used by every real [...]
Continue reading...How to Be Innovative in Your Real Estate Business
1. March 2010
Photo by Chris Denbow In order to bring innovation to your business, you must learn… To study other successful businesses OUTSIDE of real estate and apply what they’re doing INSIDE real estate. Please take a minute and read this sentence again – it’s critically important. This is easier said than done because we have a [...]
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3. May 2010
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