Tag Archive | "email marketing"

The Art of Story Telling

Wednesday, April 14, 2010

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My favorite Ted presentation from 2010 was by James Cameron. Hopefully, you’ve heard of him because he is responsible for two of the highest grossing movies throughout history. These two movies were the Titantic and Avatar. Anyone in business should study this presentation for two reasons: 1. To learn how to turn your hobbies into income [...]

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How to Generate Leads with Solo Email Marketing Campaigns

Wednesday, February 24, 2010

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One of the biggest overlooked marketing strategies by real estate agents is what I refer to as “Solo Email” marketing. A solo email campaign is one for which you pay to have an email you created sent to the advertiser’s email newsletter list. This is significantly different than a banner advertisement on someone’s website. A banner [...]

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How to Double-End More Sales

Friday, January 15, 2010

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Photo from h.koppdelaney One of the easiest ways to double-end more sales and dramatically increase your commission income is to have synergy throughout your business. The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is about maximizing your [...]

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The Best Time to Send Marketing Emails to Your Database

Thursday, November 19, 2009

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Dr. Frank Luntz recently released a new book titled "What Americans Really Want… Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their lives. Hint: It's a fast-track guide on how [...]

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Is a database of 500 prospects enough?

Tuesday, October 27, 2009

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Last week, I received a great question from one of my Renegade Report members. The member asked the following question: "My database has around 500 prospects. Every now and then I send them deal alerts but very few respond. I've only been able to generate a few appointments and a few offers to date. At what [...]

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