In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients. This change in positioning had a dramatic impact on my business. Included were several ideas on how you can obtain expert positioning in your business. One of the strategies detailed was to become a writer.

The obvious problem for real estate agents is – who has time to write?

It’s definitely a challenge to make time to write on a consistent basis. I struggle with it every day. However, there is a little secret you can use to quickly obtain expert positioning. And this secret is to buy “Private Label Rights” to other writer’s content. “Private Label Rights” (PLR) give you the ability to have immediate access to done-for-you content, which you can use as-is or modify for your business.

Believe it or not, you can buy license rights to books, reports, information products and more. Many times, these license rights give you the opportunity to present the content as your own. You can simply add your name and use it in your business. An example of this strategy can be found in my Ultimate Foreclosure Boom program. One of the bonuses included license rights to a Foreclosure Secrets book. Simply add your name and bingo – your the author of your own book.

Instant Expert Positioning

When some agents hear this strategy, they say things like, “This isn’t ethical. How can I put my name on your  book and say I wrote it?” However, when you stop and think about it, you’ll see that it happens every single day. Ever hear of a ghost writer? Many of the books written by celebrities or prominent CEOs of large companies were written by other people.

You can do the same and create instant expert positioning in your business.

I recently wrote an 10-page report for real estate investors and I’ve decided to offer “Private Label Rights” on this report as a marketing test. This simply means, you’ll be able add your name and contact information to the report and use it as if you wrote it yourself. You can use it as-is, or you can modify as you wish. This report with “PLR” is only $27.

This report was written to create instant expert positioning for you. More importantly, I’ve built-in two lead conversion tools for you.

The first lead conversion tool is to get the person reading this report to sign-up for your investment property buyer’s list. When you come across a great investment property, simply send an email to the investors on the list and you’ll set yourself up to sell investment properties at-will. The second lead conversion tool is to get the person reading the report to “apply” to become one of your investor clients. I’ve even included a client application for you!

You can decide with lead conversion tool to use! You’ll receive this special report in Word format, so you’ll be able to customize it for your business!

In addition to the report and “Private Label Rights”, I’ve included a little guide detailing how you can use this report in your business. Because this is a marketing test, I’m  only going to sell 50 copies of this new “Investor PLR Report.” If you’d like to get one of the 50 copies for just $27, click on this link:

“Private Label Rights” Investor Report – (Instant Expert Positioning & Automatic Lead Conversion)

Even if you don’t order my new “Investor PLR Report” or you’ve read this post after all 50 copies have sold, you should still consider using other PLR content in your business. It’s an easy way to leverage your time and create instant expert positioning.

Why you might ask?

Because an investor is always an investor. What I mean by this is an investor is ALWAYS interested in good deals. Take a second and think about this…

If you have investors in your database and they’re always interested in good deals, you have the ability to sell property anytime you want. All you have to do is find a great deal and market it to your database. It’s virtually impossible for a “real” investor to walk away from a great deal. I know because I’m one of them. Every time I hear about a great investment opportunity, I automatically start thinking how I can grab it for myself.

There are several ways for you to leverage this finding in your business and it might make sense for you to focus on larger investment properties because you’ll earn a great deal more for your efforts. Compare the commission earned on the sale of a 30 unit apartment building to the commission earned on the sale of a single-family home. Which commission check would you rather have?

The good news is that it might actually be easier to sell a larger investment property to your database than it is to sell a smaller deal. I’ve sold several larger investment properties to my database over-the-phone without a single showing appointment. You can see exactly how to do this yourself in a 12-minute video.  Here it is: