This post is a follow up to The Book That Changed My Life. In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients. This change in positioning had a dramatic impact on my business. Included were several ideas on how you can obtain expert positioning in your business. [...]
Continue reading...Wednesday, April 7, 2010
Yesterday I sent an email to my subscribers with “The DEATH of the Sales Letter” as the subject line. In the email, I included a link to a video highlighting the power of video sales letters. Here’s the link to the video if you missed it: The Video Sales Letter Video Many people replied to my email [...]
Continue reading...Sunday, March 14, 2010
Oprah recently interviewed Jerry Seinfeld about his new TV Show “Marriage Ref.” I absolutely love Seinfeld and made a point to watch this interview. I was blown away by how Jerry thinks about his work. Here’s a 51 second video from the interview you might find very helpful in your business. (Note: The video seems to [...]
Continue reading...Thursday, October 22, 2009
Video has become an incredible tool that you can use to generate more leads, convert more prospects into clients and use as a retention tool for your existing clients. You've probably noticed marketers in other industries using video in their businesses. This is because video is a very powerful marketing tool. There are four main strategies [...]
Continue reading...Wednesday, October 14, 2009
Most real estate agents do not focus on creating assets within their businesses. They simply focus their time and attention on trying to sell homes to generate income. This is fine, but it's not the best long-term strategy for your business because it forces you to continually sell, month after month. You have zero leverage. A [...]
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Wednesday, July 14, 2010
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