Tag Archive | "lead conversion"

What You Measure Improves (Including Examples)

Saturday, November 27, 2010

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Saturday, November 27, 2010 Rob’s World: A New Experiment You Might Want to Try Feature Article: What You Measure Improves Critical Reads: New Lending Guidelines Will Impact Your Business The Funnies: Night Vision Goggles & Other Hard-to-Find Toys A New Experiment – Eliminating TV! Over the Thanksgiving holiday, I read Micheal Masterson’s new book titled [...]

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Instant Expert Positioning?

Wednesday, July 14, 2010

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This post is a follow up to The Book That Changed My Life. In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients. This change in positioning had a dramatic impact on my business. Included were several ideas on how you can obtain expert positioning in your [...]

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The DEATH of the Sales Letter???

Wednesday, April 7, 2010

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Yesterday I sent an email to my subscribers with “The DEATH of the Sales Letter” as the subject line. In the email, I included a link to a video highlighting the power of video sales letters. Here’s the link to the video if you missed it: The Video Sales Letter Video Many people replied to [...]

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Are you a lead sled dog like Oprah?

Sunday, March 14, 2010

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Oprah recently interviewed Jerry Seinfeld about his new TV Show “Marriage Ref.” I absolutely love Seinfeld and made a point to watch this interview. I was blown away by how Jerry thinks about his work. Here’s a 51 second video from the interview you might find very helpful in your business. (Note: The video seems [...]

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4 Ways You Can Use Video in Your Marketing to Sell More Homes

Thursday, October 22, 2009

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Video has become an incredible tool that you can use to generate more leads, convert more prospects into clients and use as a retention tool for your existing clients. You've probably noticed marketers in other industries using video in their businesses. This is because video is a very powerful marketing tool. There are four main strategies [...]

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