Tag Archive | "Marketing"
Why Content-Driven Marketing is So Important!
You probably heard the buzz in the news recently when President Barack Obama made a commencement speech at Hampton University in Virginia. The president made headlines in the media, which portrayed him as anti-technology because of something he said about a handful of electronic gadgets. Here is the part of his speech everyone’s talking about: “You’re [...]
Continue reading...The Art of Story Telling
Wednesday, April 14, 2010
My favorite Ted presentation from 2010 was by James Cameron. Hopefully, you’ve heard of him because he is responsible for two of the highest grossing movies throughout history. These two movies were the Titantic and Avatar. Anyone in business should study this presentation for two reasons: 1. To learn how to turn your hobbies into income [...]
Continue reading...The DEATH of the Sales Letter???
Wednesday, April 7, 2010
Yesterday I sent an email to my subscribers with “The DEATH of the Sales Letter” as the subject line. In the email, I included a link to a video highlighting the power of video sales letters. Here’s the link to the video if you missed it: The Video Sales Letter Video Many people replied to my email [...]
Continue reading...How to Shoot Fish in a Barrel
Saturday, March 20, 2010
(Photo by hapal) How hard would it be to catch one of these fish? Probably not too hard! What would you say if I told you that you could sell homes as easily as you could catch these fish? Would you believe me? Wikipedia defines “shooting fish in a barrel” as: an idiom, describing an effortless or simple action, [...]
Continue reading...An investor is always an investor…
Wednesday, February 3, 2010
If you have a database, you’ll be happy to know that a certain percentage of prospects in your database are investors. You may not have advertised for investors, but you’ve got them anyhow! Simply by applying the 80/20 rule, we can estimate that 2 out of ever 10 people in your database would be considered [...]
Continue reading...Will These Two Advertisements Generate “Targeted” New Leads?
Monday, January 18, 2010
A brilliant marketer recently recorded a 13-minute video detailing how marketers can generate very targeted leads by advertising on Gmail. It’s probably the best lead generation strategy I’ve stumbled across in a long time. You can watch his video here: http://www.ProfitWebinar.com You’ll notice in the video that the examples are not for real estate agents. This doesn’t [...]
Continue reading...How to Double-End More Sales
Friday, January 15, 2010
Photo from h.koppdelaney One of the easiest ways to double-end more sales and dramatically increase your commission income is to have synergy throughout your business. The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is about maximizing your [...]
Continue reading...The Best Time to Send Marketing Emails to Your Database
Thursday, November 19, 2009
Dr. Frank Luntz recently released a new book titled "What Americans Really Want… Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their lives. Hint: It's a fast-track guide on how [...]
Continue reading...Large company, small company or your own company?
Tuesday, November 10, 2009
Do I have to work for a large real estate company to be successful? This is a question I'm asked a lot by real estate agents. Here's my two cents… No! I'm sure others may disagree with my answer, and that's to be expected. I never worked for a large real estate company and seemed to do [...]
Continue reading...How to Work Less & Sell More Homes
Monday, November 2, 2009
In a previous article on my blog titled "Use Sales Assets to Build Your Dream Business" I wrote about creating "Sales Assets" for your business. Since this article, I've received a lot of questions about "Sales Assets" and why they're so important. I decided to create a video highlighting how I learned the value of [...]
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Wednesday, May 26, 2010
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