The Curse of Sameness
Have you ever been to a Trader Joe’s store? You owe it yourself to get to one, and not just for the grocery chain’s foods. For the business lesson. Maybe you don’t
Category
Marketing
In Depth Study of a Great Marketer – Going Fishing With Gus!
This fisherman knows a lot about how to catch customers. This article includes a detailed study of how he captures customers for his charter fishing business with lessons you can use to get new customers for your business.
Instant Expert Positioning?
This post is a follow up to The Book That Changed My Life. In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients.