My painful fist fight

As you probably know, I’ve been marketing my new done-for-you membership business over the last week. And as any good marketer would do, I have been highlighting the benefits of building a membership business. In this here diddy, I’m going to do what other marketers will NOT do… I’m going to tell you why you…

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A study of “Toll Position” businesses

In yesterday’s post, I suggested taking a minute to think about the people and companies you know that offer a membership or subscription service. These services bring automatic recurring revenue to the businesses, and that’s why they use this strategy to their advantage. A membership or subscription business is a “Toll Position” business. This term…

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An email from a frustrated renter…

A tenant recently moved out of one of my single-family rental properties. This particular rental property is a 3 bedroom/1.5 bath colonial. The home is on a slab and doesn’t have a basement. It also doesn’t have a garage. And finally, it doesn’t have air conditioning. The home is a nice size and it’s located…

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How to Make Lead Generation VERY Profitable

Do you generate leads for your real estate or mortgage business? If so, this might be one of the most important posts for you to study. The reason why is because you’re going to learn how turn one of your largest expenses (advertising) into a very profitable part of your business. The basic strategy many…

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“Always work towards deferred income”

One of my favorite older books is “The Incredible Secret Money Machine” by Don Lancaster. I’ve read this book several times and have arranged my life around many of the ideas learned in the book. In this book, Don Lancaster wrote: “Strategy Secret – Always work toward deferred income. What you do for your money…

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