When you are in business for yourself as a real estate professional, you'll find there are a number of
different things for you to learn about that can save you time and make you
money. Outsourcing is by far one of the more exciting things to discover and
put to use.
All too common is the real estate agent
feels they have to do everything themselves in order for things to go smoothly. I used to be this way in my business. I was dead wrong. Once I learned to delegate and outsource, my business exploded. Here are 5 reasons why you should consider outsourcing in 2009:
1. More Value for Your Time
When you're in real estate, one of
the most important things to remember is how much your time is really worth. When you think about the dull or repetitive
tasks that you are doing, you'll find this work is not worth your high per hour
price tag! When you outsource, you'll
pay someone else to take care of those responsibilities while you give
attention to the more important, money-making projects.
Your time should be focused on marketing your business. Delegate or outsource everything else!
2. Saving Resources
Think about everything that goes into
the tasks that you would outsource. This
will range from things like writing blog posts, handling questions from clients, handling closings, website development and creation, feature sheet preparation and more. If you
are outsourcing an activity, you get more than just the task itself out of the
way. You will also get someone who
specializes in areas of your business that you may not know quite as well as or
have no desire to learn. More than likely these people will already have the tools
needed to complete their assignment. For example, let's say you outsource the editing of an audio recording you created for one of your marketing campaigns. The person you hire for this job should already have audio editing software. This software can be quite expensive to purchase on your own. You get free use of the software by outsourcing this project. Depending on the project, this might save
you money and learning time. This brings
me to the next benefit of outsourcing.
3. Going to the Experts
The tasks you are outsourcing might not
be ones that you have no desire to learn about, whether they are writing sales copy for compelling sales letters, creating a new website for your clients, or something else. By handing the work
over to an expert who enjoys and makes it their business to know these things,
you'll be able to take advantage of their knowledge in the area without having
to learn it yourself. This in turn will give your customers or clients more
than you could possibly give them yourself.
When you outsource, you will soon
realize that you are in a great place when it comes to getting more involved
with your business. You will be able to
work "on" your business instead of working "in" your business as my friend Michael Gerber teaches. This will allow you to improve your marketing, recruit great team members and consistently follow up with all of your prospects and clients. Outsourcing also frees you up to try and test new things in your business.
When you outsource, you will have a
contract with the person or company you are working with. By having someone
else who is depending on work from you, you are more apt to stay ahead of the
game by planning better and making sure that you’re tasks are getting completed
When you first begin learning about and
implementing outsourcing techniques within your business, you’ll find out those
boring or repetitive tasks can easily be handed off to someone who enjoys doing
them. This will allow you, as the business’ owner, to free up more time to
concentrate on more important aspects of your business such as lead generation and lead conversion.
These are the things that will help your
business to grow even more profitable.
Are you a slave to your
real estate business? Break the chains! If you would like to learn more about outsourcing for your real estate business, check out this outsourcing resource: