I’ve been a little behind with my little email diddies this week because I’ve been cleaning house in my database management program. Apparently, my database size exceeded what might be considered normal for a small business. So, they kindly asked me to pay a lot more (over 500%) to continue using their software.
I’ve been building my database since the early 2000s and have used this database management software to build and manage several different businesses. I didn’t realize it, but my database was rather large. To give you an idea of how large, I had over 23,000 contacts in my database that didn’t have an email address. These people had previously requested something from one of my businesses (book, report, etc) by leaving a voicemail message. We actually mailed the item they requested through snail mail.
Who leaves messages anymore? LOL
It’s kind of like everything else in life. Everything slowly compounds over time. The good, the bad and the ugly.
Picture your house. Each year you end up with more stuff. More clothes. More books. More electronic gadgets. More toys. More tools. More everything. Every once in a while, we need to just clean house and get rid of the things that we no longer use.
Well, this week, I got rid of over 100,000 contacts in my database. These contacts were deemed to be of low value because they weren’t opening my emails. They hadn’t clicked on any links. They also hadn’t purchased anything from me for a long time, so it was time to say, “Hasta la vista, baby.”
To be honest, it was actually very hard to hit the delete button. The reason why is because I had invested a great deal of money to attract those prospects into my database. If each lead cost me $10 to generate, I just deleted a $1,000,000 investment. Yikes!
The problem is these contacts weren’t valuable anymore. In fact, they actually had become a liability because keeping them increased my monthly expenses.
It kind of goes back to Robert Kiyosaki’s definition of assets and liabilities:
An asset puts money into your pocket. A liability takes money out of your pocket.
Which I’ve re-written to… An asset makes your life better. A liability makes your life worse.
Keeping low-value contacts in my database made my life worse, so I had to eliminate them. I had to learn to “see” things accurately.
Speaking of seeing things accurately, you might want to consider becoming a Cashflownaire Member.
The reason why is because I’ve just put the finishing touches on the August Newsletter and it’s the most important one I’ve written. Inside, I reveal the real secret to getting everything you want in life. The reality is you probably won’t like what I share. However, it requires you to see things accurately in your life.
The August Cashflownaire Newsletter was one of the hardest newsletters for me to write, because I have to live by what I teach. I’ve got to walk the talk in my life. I’ve got to follow the plan I’ve outlined in order to get what I want in my life, too.
You can join here:
P.S. The price of my Cashflownaire Membership will be increasing significantly in early August. Everyone who is a member before the price increase will be grandfathered in at the lower price for the next twelve months. If you’ve been thinking about joining, you should do so now. You’ll get the July newsletter and the August newsletter when it’s released next month. Plus, you’ll lock in the lower membership price.