As you probably know, I’ve been marketing my new done-for-you membership business over the last week. And as any good marketer would do, I have been highlighting the benefits of building a membership business.

In this here diddy, I’m going to do what other marketers will NOT do… I’m going to tell you why you shouldn’t sign-up for my new done-for-you membership business.

The reason why is because most people don’t have what it takes to build a business, even a business where everything is provided for you.

Building a new business requires a lot of work. It requires an investment of time and money. It requires sacrifice. It requires you to face your fears. It requires you to step out of your comfort zone.

When you decide to start a new business, you’re really making a decision to become a different person. Unfortunately, you don’t know this when you decide to start the business. You have no idea what you’re getting yourself into. You’re stepping in the ring for a no-holds barred fist fight and the person you’ll be fighting is yourself.

Snicker at this if you will, but I’m not kidding.

The crazy part is you’re a very challenging opponent to fight. In 99% of the cases, you will beat yourself without breaking a sweat.

This is why I write so much about being a BADASS in my Cashflownaire Newsletter. This is also why I write about how important it is to embrace failure, because you will fail on a weekly basis when you start a new business. You’ve got to learn how to keep going when things aren’t going as you want them to go.

Here’s the honest to goodness truth…

You cannot create and live your dream life as the person you are right now. More than likely, you haven’t weathered the storms. You haven’t paid the price you need to pay, and this means your skin is still thin. You’re not a Badass.

You may think you are, but you’re not. You’ve haven’t been punched in the face multiple times by your business. You haven’t been knocked down and had to get back up when every bone in your body is telling you to quit.

When I use the word Badass, many people have the image of a physically strong person who can handle the hardest physical workout. That might be true, but what I’m really talking about is being a Badass MENTALLY.

It’s about doing what you need to do regardless of how you feel about it.
It’s about feeling fear and still moving forward.
It’s about conquering limiting beliefs.
It’s about learning to be resourceful.
It’s about seeing failure as the best possible learning tool.

To illustrate this let’s consider this comparison:

A person who is thinking about investing in real estate vs. a person who owns 100 properties and manages all of them on their own.

Think about the journey the person who owns 100 properties has gone through. Think about all of the problems they’ve dealt with. Think about the fear they had to overcome. Think about what it took to acquire each property and what it takes to keep them profitable. Think about all of the mistakes they’ve made. Think about all of the evictions they’ve dealt with. Think about all of the shit they’ve had to clean up and deal with in their journey.

Building their real estate portfolio transformed them into a Badasses.

More than likely, they had no idea this transformation was in front of them when they bought their first property. If they did know what was required, they probably wouldn’t have started to begin with.

This is why most people shouldn’t start their own businesses.

They simply will not be able the transformation that’s required of them.

Having said all of that, if you think you’re ready to become a Badass and build your new membership business, you can read more here:

P.S. If you’re one of the strong ones and you’re able to build your business and transform yourself in the process, you’ll enjoy a different life going forward. A life where you know you can handle any challenge that steps in front of you. A life where you have complete control your destiny and that’s because you’ve learned to weather storm after storm.