Over the weekend, I watched a segment on the Today Show highlighting a new book titled “How to Make a Fortune” by Ron Insana. I believe the video of this segment might be helpful for you in your marketing. To see what I mean, take a quick peak below. Note the video takes a few seconds to play!
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If you watched the entire video, you probably heard Ron Insana say now is the absolute best time to buy a home. His comments were for both buyers looking to buy their primary residences and investors looking to buy foreclosures. You might consider using this video with your database to help get buyers and investors off of the fence and into action. The reason why is because Ron Insana, a recognized financial expert, is saying now is the time to buy. This is much different than you telling your prospects now is the time to buy. Always remember, showing is better than telling.
Here are a few ways you can use this same video in your marketing:
- Sending a link to the video via email to your database. In the link, offer a free list of the best foreclosure deals in your market place or the best buys in your area.
- Embed the video on you website or blog and direct prospects back to your site. You could make a special offer in your blog post offering a special tour of the best priced homes on the market now.
- Or you could use this video to help market a free class for home buyers and investors. Put the video on your blog and then make a special offer for a free class on how to buy a beautiful home below value.
Whatever you decide, I strongly encourage you to use this video in your marketing. It’s good, it’s free, it comes from a credible source and it will help move more of your prospects into action.
TIP: If you’re not familiar with how to embed a video on your site, simply click the share button on the video and copy the code provided. Paste this code into your web page and the video will instantly appear when your page is published! It’s pretty easy!
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