Real Estate Agents: Use this Video to Get Your Clients Off the Fence!

Over the weekend, I watched a segment on the Today Show highlighting a new book titled “How to Make a Fortune” by Ron Insana. I believe the video of this segment might be helpful for you in your marketing. To see what I mean, take a quick peak below. Note the video takes a few seconds to play!

Visit msnbc.com for breaking news, world news, and news about the economy

If you watched the entire video, you probably heard Ron Insana say now is the absolute best time to buy a home. His comments were for both buyers looking to buy their primary residences and investors looking to buy foreclosures.  You might consider using this video with your database to help get buyers and investors off of the fence and into action. The reason why is because Ron Insana, a recognized financial expert, is saying now is the time to buy. This is much different than you telling your prospects now is the time to buy. Always remember, showing is better than telling.

Here are a few ways you can use this same video in your marketing:

  1. Sending a link to the video via email to your database. In the link, offer a free list of the best foreclosure deals in your market place or the best buys in your area.
  2. Embed the video on you website or blog and direct prospects back to your site. You could make a special offer in your blog post offering a special tour of the best priced homes on the market now.
  3. Or you could use this video to help market a free class for home buyers and investors. Put the video on your blog and then make a special offer for a free class on how to buy a beautiful home below value.

Whatever you decide, I strongly encourage you to use this video in your marketing. It’s good, it’s free, it comes from a credible source and it will help move more of your prospects into action.

TIP: If you’re not familiar with how to embed a video on your site, simply click the share button on the video and copy the code provided. Paste this code into your web page and the video will instantly appear when your page is published! It’s pretty easy!

20 Comments

  • SYLVIA

    Reply Reply February 15, 2010

    Thanks Rob, I have been looking for something exactly like this to get my clients off the fence. This is such a great tool to use.

    Keep them coming Rob

    Thanks
    Sylvia

  • Garden Objects

    Reply Reply February 3, 2010

    Your bookmarking strategy is working as I Found you through Stumbleupon.

  • Jean Rychlik

    Reply Reply February 1, 2010

    Thanks Rob, that was awesome!

  • Rashida Varos

    Reply Reply January 28, 2010

    I’m not sure how much I really like Craigslist. You’ve got the typical spammers that attempts to harm things for everyone. Don’t get me wrong there are benefits to clist, but do the goods really outweigh the bad?

  • Sachiko Schaunt

    Reply Reply January 20, 2010

    Hello – just a quick note to say kudos for this entry. Very interesting.

  • Taylor Swift Tickets

    Reply Reply January 19, 2010

    Hi,

    Thanks for This Great Post,I found this post from my Upcomming Newsfeed Section. Very usefull post all of us. Keep it up.

    Jennifer

  • Burton Haynes

    Reply Reply January 15, 2010

    Alright, just read your article, very informative. I will definately be coming back. I have added your Rss feed to my RSS feed reader, can’t wait to read more .cheers

  • Eugene Gregorio

    Reply Reply January 15, 2010

    Great review! Thanks for sharing your thoughts and article. I rarely post comment…

    If I want to get a hold of you, what would be the best way to get in touch? I’d love to run some ideas by you one of these days…related to the acn sales & marketing video phone project I am working on. Thanks a lot and I look forward to getting you know more!

    Regards,
    Eugene Gregorio

  • Eugene Gregorio

    Reply Reply January 15, 2010

    Thanks for sharing your thoughts and article. I rarely post comment…

    If I want to get a hold of you, what would be the best way to get in touch? I’d love to run some ideas by you one of these days…related to the acn marketing & sales video phone project I am working on. Thanks a lot and I look forward to your reply.

    Regards,
    Eugene Gregorio

  • India properties

    Reply Reply January 15, 2010

    Hi,
    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
    Regards,
    Jane

  • Ji Redinbo

    Reply Reply January 15, 2010

    I just wanted to drop you a line and let you know that I really enjoyed this entry. It was full of great information and creativity, both of which we always need.

  • Jack Lusby

    Reply Reply January 13, 2010

    Thank’s 4 The Good Article Cheap Homes

  • jim

    Reply Reply January 12, 2010

    Rob,
    Good point on Rick. If clowns like that could start spreading the positive hype rather than the doom and gloom maybe people will understand that now is the time to make a move.

    “be scared when others are greedy, and be greedy when others are scared” -W.B

  • Mike

    Reply Reply January 11, 2010

    Thanks Rob,
    There is no share vidio to click on,?

  • Nathan Bangs

    Reply Reply January 11, 2010

    Thanks Rob…wroking on it now and was thinking of this when I was watching it too! Thanks for the help motivate me to get it done for my team!

    Nathan Bangs
    Keller Williams Realty
    Tampa, FL

  • Rick

    Reply Reply January 11, 2010

    Rob–

    Be careful what you post and recommend. While this is a positive spin on the real estate business, it’s also flawed information. The $6500 tax credit for existing home owners looking to purchase requires that the property being purchased be the primary residence.

    • Rob Minton

      Reply Reply January 11, 2010

      Rick,

      Good point! He did speak incorrectly about the $6,500 tax credit at the end of the video and I think you could actually use this to your advantage if you decide to use this in your marketing. You could simply point out the incorrect comment in your blog post or your email. It will help your expert positioning. My suggestion would be for you to figure out how to make it work, rather than look for reasons why it won’t work.

      Rob

  • Rupert

    Reply Reply January 11, 2010

    Does this Video can be used in Canadian market?

  • Greg Cook

    Reply Reply January 11, 2010

    Thanks for the video! Anything to move fence sitters one step closer is a great thing.

Leave A Response

* Denotes Required Field