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Instant Expert Positioning?
This post is a follow up to The Book That Changed My Life. In my previous post, I shared how I learned to obtain expert positioning with my prospects and clients. This change in positioning had a dramatic impact on my business. Included were several ideas on how you can obtain expert positioning in your business. [...]
Continue reading...Why Content-Driven Marketing is So Important!
26. May 2010
You probably heard the buzz in the news recently when President Barack Obama made a commencement speech at Hampton University in Virginia. The president made headlines in the media, which portrayed him as anti-technology because of something he said about a handful of electronic gadgets. Here is the part of his speech everyone’s talking about: “You’re [...]
Continue reading...Sell More Homes Using the “Test-Drive” Strategy
3. May 2010
One of the best strategies any business can use to get new customers is to offer a "Free Trial" of their product or a "Free Test-Drive" of their service. If you pay attention, you'll see these offers in almost every industry. Real estate agents should consider copying this marketing strategy to get new clients and sell more homes.
Continue reading...The Art of Story Telling
14. April 2010
My favorite Ted presentation from 2010 was by James Cameron. Hopefully, you’ve heard of him because he is responsible for two of the highest grossing movies throughout history. These two movies were the Titantic and Avatar. Anyone in business should study this presentation for two reasons: 1. To learn how to turn your hobbies into income [...]
Continue reading...The DEATH of the Sales Letter???
7. April 2010
Yesterday I sent an email to my subscribers with “The DEATH of the Sales Letter” as the subject line. In the email, I included a link to a video highlighting the power of video sales letters. Here’s the link to the video if you missed it: The Video Sales Letter Video Many people replied to my email [...]
Continue reading...Are you a lead sled dog like Oprah?
14. March 2010
Oprah recently interviewed Jerry Seinfeld about his new TV Show “Marriage Ref.” I absolutely love Seinfeld and made a point to watch this interview. I was blown away by how Jerry thinks about his work. Here’s a 51 second video from the interview you might find very helpful in your business. (Note: The video seems to [...]
Continue reading...How to Write a Compelling Sales Letter and Automate Your Lead Conversion
9. March 2010
Sales letters have been my most valuable marketing tool in ALL of my businesses. The reason why is because they are automatic sales machines that work 24/7. They are extremely valuable assets that can be leveraged simply by generating more leads. Sales letters are powerful lead conversion tools and should be used by every real [...]
Continue reading...How to Be Innovative in Your Real Estate Business
1. March 2010
Photo by Chris Denbow In order to bring innovation to your business, you must learn… To study other successful businesses OUTSIDE of real estate and apply what they’re doing INSIDE real estate. Please take a minute and read this sentence again – it’s critically important. This is easier said than done because we have a tendency to look inside [...]
Continue reading...How to Generate Leads with Solo Email Marketing Campaigns
24. February 2010
One of the biggest overlooked marketing strategies by real estate agents is what I refer to as “Solo Email” marketing. A solo email campaign is one for which you pay to have an email you created sent to the advertiser’s email newsletter list. This is significantly different than a banner advertisement on someone’s website. A banner [...]
Continue reading...4,000,000 Foreclosures in 2010?
15. February 2010
Trulia founder Pete Flint and Realty Trac Senior Vice President Rick Sharga estimated that we my see 4,000,000 foreclosures in 2010. This would be the highest rate of foreclosures since the real estate crash. “When the tax credit runs out, inventory will go up and interest rates will go up. Prices will go down again. We have a long [...]
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- Time to Sell a Home?
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- Why Content-Driven Marketing is So Important!
- Application to Date My Daughter
- Will Smith’s Work Ethic – How to Succeed in Life
- Sell More Homes Using the “Test-Drive” Strategy
14. July 2010
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