Archive | Marketing RSS feed for this section
How to Write a Compelling Sales Letter and Automate Your Lead Conversion
Sales letters have been my most valuable marketing tool in ALL of my businesses. The reason why is because they are automatic sales machines that work 24/7. They are extremely valuable assets that can be leveraged simply by generating more leads. Sales letters are powerful lead conversion tools and should be used by every real [...]
Continue reading...How to Be Innovative in Your Real Estate Business
1. March 2010
Photo by Chris Denbow In order to bring innovation to your business, you must learn… To study other successful businesses OUTSIDE of real estate and apply what they’re doing INSIDE real estate. Please take a minute and read this sentence again – it’s critically important. This is easier said than done because we have a tendency to look inside [...]
Continue reading...How to Generate Leads with Solo Email Marketing Campaigns
24. February 2010
One of the biggest overlooked marketing strategies by real estate agents is what I refer to as “Solo Email” marketing. A solo email campaign is one for which you pay to have an email you created sent to the advertiser’s email newsletter list. This is significantly different than a banner advertisement on someone’s website. A banner [...]
Continue reading...4,000,000 Foreclosures in 2010?
15. February 2010
Trulia founder Pete Flint and Realty Trac Senior Vice President Rick Sharga estimated that we my see 4,000,000 foreclosures in 2010. This would be the highest rate of foreclosures since the real estate crash. “When the tax credit runs out, inventory will go up and interest rates will go up. Prices will go down again. We have a long [...]
Continue reading...An investor is always an investor…
3. February 2010
If you have a database, you’ll be happy to know that a certain percentage of prospects in your database are investors. You may not have advertised for investors, but you’ve got them anyhow! Simply by applying the 80/20 rule, we can estimate that 2 out of ever 10 people in your database would be considered [...]
Continue reading...Will These Two Advertisements Generate “Targeted” New Leads?
18. January 2010
A brilliant marketer recently recorded a 13-minute video detailing how marketers can generate very targeted leads by advertising on Gmail. It’s probably the best lead generation strategy I’ve stumbled across in a long time. You can watch his video here: http://www.ProfitWebinar.com You’ll notice in the video that the examples are not for real estate agents. This doesn’t [...]
Continue reading...How to Double-End More Sales
15. January 2010
Photo from h.koppdelaney One of the easiest ways to double-end more sales and dramatically increase your commission income is to have synergy throughout your business. The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. Synergy is about maximizing your [...]
Continue reading...Real Estate Agents: Use this Video to Get Your Clients Off the Fence!
11. January 2010
Over the weekend, I watched a segment on the Today Show highlighting a new book titled “How to Make a Fortune” by Ron Insana. I believe the video of this segment might be helpful for you in your marketing. To see what I mean, take a quick peak below. Note the video takes a few [...]
Continue reading...Automatic Lead Conversion – Part One
10. December 2009
I was recently interviewed by Dean Jackson about how I built my business. The interview was transcribed and I've included part one for you in this blog post. We’ve got a very special Marking Monday for you this week. Recently I interviewed my friend Rob Minton. Some of you might be familiar with Rob, he was able [...]
Continue reading...The Best Time to Send Marketing Emails to Your Database
19. November 2009
Dr. Frank Luntz recently released a new book titled "What Americans Really Want… Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their lives. Hint: It's a fast-track guide on how [...]
Continue reading...receive his 100 page book for FREE
- Top 10 Reasons Why The Rent Was Late (Funny!)
- 10 Lessons I've Learned in Life
- Real Estate Agents: Use this Video to Get Your Clients Off the Fence!
- The Simplest Marketing Test of All
- How broke would you have to be to stop eating?
- Stop Acting Rich
- How to Use Bonuses & Incentives to Get More Clients & Sell More Homes
- A lesson on FOCUS by Arnold Schwarzenegger
- 4,000,000 Foreclosures in 2010?
- The Kite Story...
- Bob: I had a tenant that owes me 3 months past rent tel...
- Doug White: 1. Keep your friends close and your enemies closer...
- jACK k: Make a list of things to accomplish everyday. Put...
- Rob Minton: I like chocolate ice cream. The problem is I can't...
- Jody Hood: I read every one of all these lessons and then wen...
- How to Write a Compelling Sales Letter and Automate Your Lead Conversion
- 10 Lessons I’ve Learned in Life
- How broke would you have to be to stop eating?
- How to Be Innovative in Your Real Estate Business
- How to Generate Leads with Solo Email Marketing Campaigns
- 4,000,000 Foreclosures in 2010?
- Are we killing our kids?
- An investor is always an investor…
- Stop Acting Rich
- Will These Two Advertisements Generate “Targeted” New Leads?
9. March 2010
0 Comments