New Study Highlights Best Email Subject Lines to Increase Open Rates and Response

As you know, one of the things that any business should test and track the heck out of is email data. In our weekly Master Marketer reports, I try to share my own observations and numbers regarding email, but the truth is that the only 100-PERCENT relevant data about email marketing is YOUR OWN data…

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Prepay Your Mortgage? Could this be the best guaranteed investment we can make?

One of my clients recently asked me if he should make monthly prepayments on a mortgage for an apartment building he owns. He bought this property a few years ago and has worked hard to turn it into a profitable investment. As it looks right now, he estimates he’ll have monthly positive cashflow of $2,850.…

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How to Use Earl Nightingale’s Strangest Secret to Sell More Homes

Many years ago, Earl Nightingale authored the “Strangest Secret”, which has been called one of the greatest motivational books of all time. In this book, Nightingale suggested blocking one hour each day for study. He believed this one hour of concentrated daily study can lead to massive progress in our lives. The reason why this…

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Marketing Questions Answered… “Who Do I Fill My Pipeline With? How Much Free Value Do I Give Away?”

I recently received a great question from someone reading the blog. I’ve included the full question below along with my thoughts. RobFirst, a quick thank you for your work. Back a few years ago, your marketing ideas were some of the best and I used them to make a lot of money. Still do… Thank…

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Rethinking the Monthly Newsletter?

I built my first real estate company on the back of a monthly newsletter. Before we go further, I should give a little more background on my original newsletter. It was 12-pages long. I wrote the majority of the newsletter myself. It was an extremely time consuming monthly project. I would estimate that the newsletter…

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