Stop Chasing

From time to time, we find ourselves in what I call “chasing” mode. CHASE: an act of pursuing someone or something We chase leads We chase clients We chase referrals We chase listings We chase sales We chase other agents We chase tenants We chase money Depending on your business, you might actually spend most…

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Great Direct Mail Piece You Should Copy to Get New Listings

I recently received a great direct mail piece that I thought I would share with hopes you might experiment with something similar for your business. The marketing piece is from the auto industry, but I believe it could be modified to attract targeted listings. This came in a white business size envelope with my name…

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How to Build Your Own Websites Including Opt-In Pages, Sales Letters, Blogs and Membership Sites

In my previous post “Study & Copy This To Generate High-Quality FREE Leads & Instant Expert Positioning“, I suggested setting up a FREE online event with other professionals and marketing this event to each professional’s database. This is probably one of the best strategies I’ve seen in years for generating high quality referrals and instant…

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How to Generate Leads with Solo Email Marketing Campaigns

One of the biggest overlooked marketing strategies by real estate agents is what I refer to as “Solo Email” marketing. A solo email campaign is one for which you pay to have an email you created sent to the advertiser’s email newsletter list. This is significantly different than a banner advertisement on someone’s website. A…

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A Special $398 FREE Bonus for You!

Today’s post will be very short because I’m working like a little mad man to prepare to launch new membership for real estate agents. Yes, this is a picture of me working like a little mad man. My daughter sneaked into my home office and shot this picture. I didn’t even notice… I have good…

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