In the video below from the movie “Any Given Sunday”, Al Pacino gives one of the most inspirational speeches ever. As you watch this video, think as if he were talking to you about your real estate business.
Here it is…
We’ve been through hell a lot lately in this market and his speech should resonate with you.
As I watched this video, here’s what heard:
“Life is a game of inches. So is real estate. The inches we need are everywhere around us. They are in every minute and every second. In real estate, we fight for that inch. In real estate, we tear ourselves and everyone around us to pieces for that inch. We claw with our fingernails for that inch, because we know when we add up all those inches that’s going to make the fucking difference between winning and losing. Between living and dying. In any fight, the agent who is willing to die who is going to win that inch. If we are to have any success in this market, it’s because were willing to fight and die for that inch. That’s what living is. The 6 inches in front of your face.”
In my previous article on this blog titled “4 Ways You Can Make More Money in a Slow Market”, I gave a few examples of how to increase your income without selling additional homes. These ideas would be considered inches. The question is…
Are you going to fight for one of those inches in your real estate business?
One of the suggestions was to offer property management services. This is because property management provides monthly recurring income and can be setup to run WITHOUT any full-time employees. And more importantly, property management is recession proof. This is a BIG inch that may be the difference between winning long-term in your business, or failing.
At the end of this video, Al Pacino said, “I can’t make you do it.” He meant that he couldn’t make any of the players on the team fight for each inch. They had to decide for themselves. The same goes for you with your business. I can’t make you diversify your business away from home sales. I can make you fight for monthly recurring income. I can’t make you build a business with real value. But I I can help.
In the next week or two, I’ll be releasing a new program that will help you start property management in your real estate business. This will include everything you’ll need to get started including how to get property management clients, property management agreements we use in our business, and how to automate property management without hiring any employees. Because this is a new program, I’ll only be releasing 100 copies and it will only be available on a first come, first served basis. If you’d like to receive early notification of when this new program is going to be released and have priority access, join the early notification list now at:
And Pacino’s final words were….
“Now what are you going to do?”