The 3 Main Reasons Why People Fail in Real Estate

I’m writing this post on day where I’m very frustrated with people. In fact, people baffle me. I honestly don’t understand why people do what they do. I guess I never will understand, but I always wonder.

Take the 80/20 rule for example. You’ve heard it before, right?

20% of the real estate agents capture 80% of the sales.

Why is this the case? What is going on with the 80%? I coach and consult with hundreds of agents and am baffled as to why some implement what I teach and others don’t. As an example, I could give 100 real estate agents a fantastic new lead generation advertisement and I know in advance that only around 15 to 20 of them will actually run the advertisement.The other 80 or 85 won’t do anything with it…

Why?

I honestly don’t know…. Or how about an agent who sees other agents succeed using a specific strategy and then don’t copy it in their businesses.

Why?

Again, I don’t know the answer, but I can make a few educated guesses. Here are the 3 reasons I believe people stay in the 80% and have limited success in their lives:

1. Ignorance: For many, they simply don’t know what to do. Maybe they aren’t studying marketing or investing in programs that help them generate and convert leads for their businesses. If you don’t lead a horse to water, it can’t drink. Yes, we can all argue that the horse should be searching and hunting for water each and every day on it’s own.

2. Laziness: I guess a certain percentage of people are lazy. They would simply rather screw around than accomplish something. They have no inner drive whatsoever. Zero hunger to learn or grow in life.

3. Fear: Believe it or not, most people are afraid. They live their lives in fear and won’t work to overcome their fears. I believe people are afraid of many things, including:

  • Losing money
  • Making a mistake
  • Looking foolish in front of others
  • Success
  • Failure
  • And more…

If you’re in the 80% group and aren’t experiencing success in your business right now, you have to figure out where you stand on these three reasons. Is there information you need, but don’t have? If so, go find it. Are you lazy? If so, figure out how to create urgency in your day-to-day routine. If you’re fearful, you’ve got to conquer this fear once and for all. What specifically are you afraid of? Go out and do what you’re afraid of everyday and sooner or later you’re fears will be history.

Let’s face it, if you won’t address your problem(s), you’ll never have any significant growth in your business. Your business is really a reflection of who you are as a person. For it to grow, you must grow.

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